Mobile E-Commerce Predicted to Increase 65% Annually Through 2015

ROCKVILLE, MD--(Marketwire - April 26, 2010) -  MarketResearch.com
has announced the addition of Coda Research Consultancy Ltd.'s new
report "US
mobile advertising and eCommerce revenues, with forecasts to 2015,"
to their collection of Wireless Internet market reports. For more
information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2644782.

We forecast that mobile internet users via handsets in the US
will rise to 158m in 2015, and smartphone owners will rise to 194m in
the same year. In view of this, prospects for revenues from mobile
advertising and mobile eCommerce fulfillment are considerable, and we predict each
will increase by +37% CAGR and +65% CAGR respectively, between 2009 and
2015.

This 36 page report examines mobile advertising and eCommerce
via handsets in the US to 2015, and is divided into two sections. The
first section provides analysis and forecasts for ad revenues across
SMS, Display and Search, and for mobile eCommerce revenues up to 2015.

The second section is given over to an analysis of the
following drivers to mobile eCommerce and mobile advertising:

Smartphone subscribers (with forecast to 2015)

3G subscribers (with forecast to 2015)

Mobile internet users (with forecast to 2015)

Applications (including in app advertising)

Location based services, eCommerce, and advertising

Mobile coupons and payments

Social networking

Video (including in video advertising) Music